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The 2010 World Cup offers South Africa an unprecedented opportunity to showcase itself to the World. The goal of Ezemvelo is to make the organization relevant to the 2010 Soccer World Cup, and to create an awareness of our brand into the future. The legacy this would provide enormous benefits for all the people of KZN. In order to achieve this goal the following strategic plan has been compiled:
Unique Selling Points
South Africa has the world’s richest floral kingdom, and a vast variety of endemic and migratory birds. It also is home to one-sixth of the world’s marine species in the two oceans along its coast. SA has more species of wild animals than North and South America, or Europe and Asia, together. Wildlife ranges from aardword to zebra; from puku to pangolin; from caracal to hyrax. SA is also a home to:
• The world’s largest land mammal (African elephant)
• The smallest mammal (a shrew the size of a human fingertip)
• The tallest mammal (giraffe)
• The fastest mammal (cheetah)
• The heaviest reptile (leatherback turtle)
• The largest antelope (eland)
• The largest bird (ostrich)
• The heaviest flying bird (Kori Bustard)
• 900 bird species – 10% of the world’s variety on 1% of its land area.
• 6000 different spiders, 175 varieties of scorpion and 100 different snakes
• 23,200 different ‘fynbos’ plants – making it the richest zone on earth in terms of species to area.
What Makes Kwazulu Natal So Special?
KwaZulu-Natal is the home of the Zulu nation, the country’s most populous province and has the second largest economy, having surpassed the Western Cape in 2007 as per the SA Tourism statistics. From its sandy beaches to the heights of the Drakensberg Mountains, the province is picturesque and a tourist’s delight. Charming towns, rolling hills, nature reserves and historic sites abound. There is a large Indian community in Durban, South Africa’s second largest city and busiest port. The economy is based on agriculture and tourism but its manufacturing sector produces a larger portion of GDPR (25%) than any other province. Isizulu is the predominant language.
In order for Ezemvelo to leverage on the Soccer World Cup and ensure that we deliver quality facilities to our clients we need to ensure that our infrastructure is up to World standard particularly for the international visitors who will be joining us for the 2010 Soccer World Cup. We need to optimise on the use of our accomodation to meet the demands of the international clients as well as our existing client base as such we have developed a plan to upgrade our facilities to the tune of R 20 million for infrastructure upgrade, brand marketing and logistics management.
The greatest challenge that could prevent Ezemvelo from achieving its goal is the poor state of the ecotourism product. Years of inadequate investment in infrastructure has resulted in most resorts being unable to achieve the envisaged three star grading level. Most of the other weaknesses identified in the SWOT analysis are internal process related, and can be addressed without external interventions.The initial plan proposed by the Commercial Operations team required over R90mil in order to adequately address these infrastructure shortfalls however by reprioritizing internal resources and removing non essential activities the amount required has been reduced to R 49,930 mil. The following briefly outlines the activities to be undertaken with an approximate spend of R10mil this year and R10mil next year:
Umlalazi is located about 120km north of Durban and is strategically positioned as a first night stop from visitors travelling into Zululand from the new international airport, idelly located as an overnight base and spring board into the Zululand battlefield areas and other areas of cultural significance. The resort is currently being refurbished aon upon completion it is expected to achieve a 3 star rating. Work is in progress to revamo our chalets with the improvements in bedding, curtains and bedding. Furniture and appliances are also being replaced and refurbished.
The refurbishment of ablution facilities in the camp sites is in progress with the addition of an additional scullery and laundry facilities. Additional water stand pipes and electrical plug points are being installed.
MIDMAR DAM RESORT
Midmar Dam Resort has easy access to the N3 and Durban and is one of the resort which MATCH Hospitality wishes to use for international visitors during the Soccer World Cup, our chalets are currently being refurbished to reach 3 star status and the day visitor facilities are also being attended. This refurbishment will see the the replacement of roof infrastructure, upgrade of the water reticulation system, electricity infrastructure and other related needs.
HLUHLUWE / IMFOLOZI PARK
As a result of the travelling distance Hluhluwe Imfolozi Park did not qualify as match accommodation for games in Durban, as a big five destination this will be a key destination for pre and post match visits. We have Mpila and hilltop Resort which are currently not graded but work is in progress towards 3 star standard for these resorts.
Upgrade our rest huts to have en-suite ablution facilities and self catering facilities, the construction of a communal braai boma and catering facility and modification of the existing communal kitchen structure into communal lounge and construct swimming pool. Furniture in our tented camps, chalets and bush camps is being replaced and the upgrade of day visitor facilities is alse being done, elephant proof fencing is currently installed.
The construction of a communal braai boma and meeting venue is planned, the replacement of fernuture and softs is done.
Sodwana Bay, South Africa’s premiere SCUBA diving water and big game fishing destination the area will be a targeted destination for adventure activities during pre and post match visits. The camp is not currently graded, but with the additional funds sought the camps will be graded to a 3 star standard. Structural refurbishments, replacement of furnishings and appliances as well as an upgrade of the braai areas will be done in time for our visitors during and after the Soccer World Cup. The upgrade of ablution blocks, electricity and water reticulation in the campsites is in progress.
Giants Castle is within easy reach of Durban, this resort has been accredited by MATCH Hospitality. The resort is also undergoing grading by the Tourism Grading Council which will be done after the compilation of the minor refurbishments which relate to the thatching, roads, signage and electricity infrastructure.
Didima resort is also accredited by MATCH Hospitality within easy reach of Durban, this resort is currently graded with a 3 star status, the upgrade of furniture and fittings is currently done. This resort is one of our best Conference and Wedding destinations and is very popular with the emerging market. The repairs to the thatching, replacement of furniture and fittings as well as tennis courts refurbishments will be done.
Although Ntshondwe resort does not have lion, it has the rest of the animals which make up the Big 5, a non malarial area which is of importance to international visitors. The replacement of appliances have to be done for this resort, particulary airconditioning, furniture and fittings and the conference centre needs additional attention.
ROYAL NATAL NATIONAL PARK (RNNP)
This extremely popular destination within easy reach of Gauteng is part of the World Heritage Site, located at the Amphitheatre which is a world renowned land mark. Thendele resort is quite old which is why it needs attention urgently.