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EZEMVELO KZN Wildlife was again awarded with another Professional Marketing Research (PMR) award during the PMR Awards Ceremony that took place at Margate Hotel on 11 March 2013. Oribi Gorge Nature Reserve won under the Exclusive Lifestyle Category.
The Diamond Arrow award goes to an organisation that is ranked 1st overall and rated at least 4.10 out of 5 which is equivalent to outstanding The idea behind these prestigious awards is to recognize companies that are undoubted leaders in their particular industry. It also gives recognition to hard working employees responsible for taking their organizations to the top.
The awards are an end result of research where companies are rated by certain respondents against specific attributes or criteria through surveys. Respondents rate organizations based on their perceptions of service offered and customer satisfaction. The awards set a bench mark for an industry and a goal for others to aspire to.
Last year, 2012, Ezemvelo won two Diamond Arrow Awards for being the company/institution doing most to enhance tourism and conservation and being the company /institution doing most to protect the environment. The Exclusive Lifestyle Award was awarded to Hluhluwe IMfolozi Park last year.